Spotlight Sports Group announced a new live morning show created in collaboration with Paddy Power.
Racing Fans to Enjoy New Live Morning Show during 2022 Cheltenham Festival
The leading technology, content, and media company, Spotlight Sports Group (SSG), announced that it plans to launch a new live morning show. The show will run throughout the 2022 Cheltenham Festival and was created in collaboration with Paddy Power, the Irish betting company. By joining forces, the two companies created a mini-series called “Good Morning Cheltenham.”
Filmed from Racing Post’s Cheltenham base, the new show will be broadcasted live every morning from 8:30 am, du 7BALL ring the festival. David Jennings will be presenting the show that will also feature famous guests such as Mick Fitzgerald, Matt Chapman, Paul Kealy, and Paddy Power.
The Show Debuts on March 14
A spokesman for Paddy Power said that the mini-series will feature the latest tips, market movers, news, and talking points ready for the viewers every day. According to the spokesman, the live morning show will benefit the viewers as they won’t even need to “get out of bed to get up to speed before the off.”
“Good Morning Cheltenham will prick the ears of racing fans and get them under starters orders every morning of The Festival,”
said a spokesman for Paddy Power
The first episode of the mini-series will debut on March 14 at 8:30 am. The show will be broadcasted on Racing Post’s YouTube and Facebook digital channels. Moreover, Good Morning Cheltenham will be clipped in real-time “to distribute the best analysis across the Racing Post, MyRacing and Paddy Power social channels.”
SSG Continues to Deliver Strategic Content Solutions
The latest mini-series complements an ongoing collection of Cheltenham-focused shows created by SSG. Such shows include the popular ante-post betting show Upping the Ante with bet365, In the Know show with Coral as well as Racing Post Live with Betfair.
“Our roster of productions continues to grow ahead of the biggest festival in the racing calendar.”
Sam Houlding, chief commercial officer at SSG
Sam Houlding, SSG’s chief commercial officer, said that the company’s productions continuously grow just in time for the most popular racing festival. He explained that the new mini-series will offer the viewers insight from the company’s journalists and popular tipsters. In conclusion, Houlding outlined that SSG’s in-house team continues to deliver strategic content solutions combined with “an end to end production resource – which makes distribution easy and effective for our clients.”
