Playtech and Enlabs negotiated a poker network partnershipas Enlabs has chosen to withdraw from GG Network and join the iPoker Networkinstead.
Enlabs Signs Poker Network Partnership with Playtech
Sweden-based online gaming company, Enlabs AB,has announced that is parting ways with the GG poker network to join Playtech’siPoker Network instead. The company will be finalizing its integration withPlaytech in the summer, the official press release stated.
Housing over 200 employees across seven offices in Stockholm,Riga, Malta, Minsk and elsewhere, poker has been a fast-developing verticalwithin Enlabs AB’s operations. Moving forward, Enlabs will consolidate itsfootprint in the Baltics, and a key aspect of this strategy is thesuccessful integration with Playtech’s iPoker Network.
Enlabs has been working with GG Network for years, withthe network expanding beyond its traditional bastion in Asia to spearhead aglobal effort that has saw a number of important partners added over the years.Earlier this year, GGPokerand WSOP collaborated to host the WSOP Circuit Online S lodivip eries.
The company, i.e. Enlabs, gave no reasons as to whythe change and choice of a new poker network supplier had been necessary.However, Enlabs is going to soon launch poker on its Sweden-facing brands Optibetand Bestpoker.
While no specific timeframe has been given, Enlabsassured in the press release that the move is imminent this summer. Previously,OlyBetopted out of MPN and joined GGPoker, following the news of the company’splanned network shut-down.
Ensuring the Quality of the Experience
Enlabs may have not given reasons for parting wayswith GG Network, but it didn’t save superlatives for the iPoker Network. MaskimsGorbacs, Enlabs Chief of Poker, Enlabs expressed the company’sdetermination to be at the forefront of developments, providing Enlabs’ playerbase with the necessary “stable and high-quality products.”
Gorbacs felt confident that the iPoker Network iswell-equipped to provide players with an array of features perfectly fit to users’expectations. By making the shift towards iPoker Network, Enlabs would be ableto provide players with a cutting-edge and well-rounded experience, the pressrelease clarified.
Enlabs CEO George Ustinov took to thedevelopments positively, sharing the company’s excitement to be joining forceswith a flagship entertainment brand. He further emphasized on key qualities ofthe product such as fairness, safety and an overall satisfactory pokerexperience.
The partnership has a further twist, as Enlabs and Playtechwill also collaborate in the casino and live casino verticals, boostingsynergies further. iPoker has been a viable pick for many brands withdrawingfrom the Microgaming Poker Network which closes today.
